Press ReleasesLady of America® Prefers Les Mills Classes
Lady of America CEO Gerry Weber says the partnership is a natural fit for the chain that specialises in providing women with the inspiration and support to achieve their fitness and lifestyle goals on their own terms. “Our members want more than a workout when they come to our clubs,” says Weber. “They also want a supportive, friendly environment and we’ve seen how strong the sense of community is in Les Mills’ classes. Lady of America has 400 facilities, in the USA and nine other countries, operating under the brands LOA Fitness for Women®, Lady of America®, Ladies Workout Express®, Workout Express® and Health Clubs of America®. Les Mills is the world’s leading provider of group fitness programs. Over five million people a week participate in its eight choreographed programs in 12,000 clubs in more than 70 countries around the world. Les Mills also provides clubs with comprehensive support through its Group Fitness Management (GFM) system – a blueprint for achieving higher profitability through group fitness. “We’re delighted by the Lady of America decision,” says Les Mills Founder Phillip Mills. “They are a premium brand with a reputation for innovation and choosing the very best for their members. We’re naturally thrilled that they have chosen Les Mills to deliver their group fitness classes.” For more information: Nikitin Sallee
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