Press and Media Kit

LADY OF AMERICA FRANCHISE CORPORATION
COMPANY OVERVIEW

For over 20 years, Lady of America Franchise Corporation has been known as an innovator in the constantly evolving business of women’s fitness. With over 550 clubs worldwide, we are the second largest chain of women’s fitness clubs in operation. Our clubs provide a dynamic and supportive environment to thousands of women who want to work on their fitness and lifestyle goals. Our objective is to develop brands that are approachable and user-friendly to allow women to easily incorporate fitness into their lives.

Lady of America fitness clubs and Ladies Workout Express clubs are different from other fitness franchises in that both brands offer proprietary dual-resistance circuit training equipment and other club amenities. Our members have the opportunity to improve and maintain their fitness levels in a variety of ways while enjoying the company and support of other women.

For Lady of America franchisees, the company provides a full operational program that includes all aspects of training, continuing education, marketing, membership sales, member retention and best-practice legal and financial procedures. Franchise owners are assigned an area-dedicated business coach who provides them vital onsite support and ongoing training. In order to participate fully in the franchise system of the Lady of America Franchise Corporation (LOAFC), a prospective franchisee must enjoy working with people on a daily basis, possess strong problem-solving skills and acknowledge the importance of providing outstanding customer service.

In 2006, the company refocused its energy from opening new clubs to improving the operational standards of its existing clubs by introducing new technology, fitness concepts and marketing programs. Also, LOAFC took ownership of six clubs, with the intention of refining franchise business practices and testing new products / services in these locations. LOAFC’s clubs are located across the US, with international outlets located in Canada, Puerto Rico, Ireland, the UK and Korea. The company is headquartered in Ft. Lauderdale, FL.

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